The Reason Why You Need a Mobile Optimized Website.
We live in a mobile world, a world where the introduction of mobile solutions has and continues to fundamentally change the story of marketing and all other aspects of business. To understand the impact that mobile has on the story of marketing, it is important to consider the integral themes that are driving mobile forward. In the last few years, we've seen unprecedented releases of new hardware and software technology, the rise and influence of social media, the introduction of personal cloud computing, new innovation in business models, and the continued rollout of globalization. We've also seen jockeying between the central controllers of mobile connectivity (the mobile carrier and new players such as Google, Apple, Yahoo!, Comcast, and Microsoft), the introduction of new industry guidelines and principles, new government regulation, and new investment flows within every part of the mobile marketing ecosystem. All of these themes, and many others, make up the mobile story. However, there is one theme that overshadows them all: the dramatic shift in consumer behavior. We live in a mobile world, a world where the consumer mdash;your customer mdash;is connected and empowered.From:Lhoussain OugayourViews:0 1ratingsTime:03:46More inScience Technology
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The Reason Why You Need a Mobile Optimized Website. – Video
